eCommerce
Connecting digital shoppers to brands through seamless commerce experiences.
EXPERIENCE SUMMARY
Working as part of a fast-paced, entrepreneurial team, Kate is responsible for accelerating the digital commerce growth trajectory of The Coca-Cola Company’s flagship market. How? By connecting brand objectives with Digital Commerce marketing solutions across Owned, Earned, Paid and Shared connections — driving both brand love and transactional marketing.
Developed strategic marketing plans for: Coca-Cola, Coke Zero, Coke with Coffee, Diet Coke, Fairlife / Yup!, Fanta, Gold Peak, Honest Tea, Minute Maid, Powerade, Simply. Smartwater, Sprite, Vitaminwater, ZICO.
