Authentically Navigating Brands through a Digital World.
Kate James is a digitally-native storyteller, who has built a career defined by working on agile teams in emerging categories.
An award-winning marketer with experience in Fortune 100 client and agency environments, Kate is currently a leader in Global Digital Marketing Transformation for The Coca-Cola Company's billion-dollar brands.
Bridging organizational and structured thinking with interpersonal relationship-building, Kate’s strengths lie in bringing ideas and people together in a holistic and synthesized way. Through consultation, teaching and strategic planning, she has built teams and programs that ensure that brands are authentically connecting with their target consumers.
An award-winning marketer with 15+ years of experience in Fortune 100 client and agency environments, Kate is driving global digital marketing transformation for The Coca-Cola Company's billion-dollar brands by leading with clarity in ambiguity and delivering value.
Currently a Global Senior Director leading the launch + scale of Fuelight 360, a proprietary tech product leveraging advanced modeling techniques and cutting-edge AI. Fuelight enables transformation by unlocking smarter marketing, portfolio and trade investment decisions to maximize strategic and financial outcomes, ROI, customer impact, and consumer recruitment. Featured as a key growth driver for The Coca-Cola Company in the 2026 Consumer Analyst Group of New York (CAGNY) Conference.
Formerly a Senior Director of Global StudioX, building the connected, data and AI-enabled studio network of WPP with 2k talent in 9 global operating units (North America, Latin America, Europe, Middle East, Africa, Asia South Pacific, Japan, China and India) that create integrated consumer experiences at global scale and local relevance for 200+ brands in 190+ countries.
Past experience includes accelerating the digital commerce growth trajectory for North America, working in close collaboration omnicommerce customers and partners like Instacart, Shipt, DoorDash, and Amazon, including developing an Effie Award-Winning campaign with Uber Eats + Feeding America.
Formerly building eCommerce and social as a capability on the leadership teams for The Coca-Cola Company and Capital One. Past consulting projects include Citibank and The Nature Conservancy. Masters Graduate and Adjunct Professor at Georgetown University. Advisory Board member for Unbox the Dress. Featured as “Who’s Who in eCommerce” by the Path to Purchase Institute.
Kate is available for speaking opportunities, and has shared best practices and thought-leadership in podcasts and conferences like eCom World, Digital Summit and Social Shake Up.
